8 prompts ChatGPT to improve your email campaigns

80% of marketing emails are never read. Too long, too vague, poorly targeted. You’ve tried everything: tested subjects, fine segmentation, automation, but engagement is stagnating. What if the key lay in better phrasing? Here are 8 ChatGPT email prompts that really change the game.

Automating does not mean standardizing. With the right ChatGPT email prompts, your message becomes more precise, more human, more impactful. Emailing remains one of the most profitable channels in digital marketing. But its effectiveness relies on a delicate balance between relevance, timing, and personalization.

No more blind campaigns. Thanks to AI, even a small business can now create ultra-targeted email sequences with a simple series of ChatGPT prompts.

Why your email campaigns are stagnating and how to remedy it

Your open rates plateau, clicks are dwindling, and your follow-ups are forgotten? You are not alone. In 2025, emailing remains one of the highest-performing channels, as long as the messages speak, resonate, and convert. The problem? Mailboxes are overflowing. Your emails need to stand out or disappear.

The solution is not just technical. It is linguistic. It’s about writing differently. And for that, generative AI can become your best ally, if you know how to phrase your ChatGPT email prompts well.

Why use ChatGPT prompts in an emailing strategy?

Formulating a prompt is not simply asking ChatGPT for an email. It’s describing a marketing context, an objective, an audience, a brand voice. In short, it’s briefing a strategic assistant.

The ChatGPT prompts for emailing today allow you to:
– Save time on writing while personalizing at scale
– Generate A/B testing variations with a click
– Write structured sequences considering the lead’s history

When used well, these prompts become both a creativity accelerator and a conversion lever.

How to formulate effective ChatGPT prompts for your email campaigns

Before rolling out the top 8, here are some golden rules to ensure your ChatGPT email prompts hit the mark:

– Be precise: segment your audience, specify the tone, the style, the objective.
– Provide context: why this email? for whom? at what stage of the funnel?

Add data from your CRM (first names, purchase history, language)
– Request the complete structure: subject, body, call-to-action.
– Use role-play: start with “ Act like an expert in… ” to guide the AI.

Also, think about integrating your marketing personas into the prompt. The more precise you are, the more relevant the AI becomes.

The top 8 ChatGPT prompts to optimize your emailing

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Here’s the toolbox: 8 ultra-effective and simple ChatGPT email prompts, to customize for each audience.

1. Subjects that entice clicks: the prompt ChatGPT that changes everything

Prompt :
Act as an email marketing specialist. Propose 10 A/B testable email subjects for a [B2B or B2C] campaign aiming for [objective: download, purchase, registration…], playing on: curiosity, scarcity, perceived value, and urgency. Each subject must be less than 50 characters. Specify the style (neutral, provocative, educational, etc.).

2. Speak to everyone like a VIP: express personalization with ChatGPT

Prompt :
Act as a senior CRM copywriter. I want to write an email for 3 segments: new sign-ups, active customers, and inactive customers for 6 months. Create a personalized version of the email for each profile, with a subject, an adapted intro, and a CTA that matches their level of engagement.

3. Newsletter: the prompt ChatGPT to captivate from the first to the last word

Prompt :
Act as the writer of a sector newsletter (e.g., cybersecurity, beauty, AI…). Generate a typical structure with a summary, a strong editorial hook, 3 key content pieces (news, advice, product), a final CTA, and an optional PS. Maintain a journalistic but warm tone.

4. Promote without annoying: the prompt ChatGPT that sells without pressure

Prompt :
Act as a growth copywriter. Write a promotional email for [name of the offer], valid until [date], emphasizing social proof (testimonials, rating, example), a limited offer, and a strong differentiating argument. Specify the tone to use: persuasive but never aggressive.

5. Battle plan: the prompt ChatGPT to build a converting email sequence

Prompt :
Act as a marketing automation strategist. Design a sequence of 5 emails for a conversion funnel aimed at [target audience], from sign-up to final conversion. For each email: provide the subject, key message, CTA, and the best sending time.

6. Follow up without harassing via email: the ChatGPT anti-abandon prompt

Prompt :
Act as a reactivation specialist. I have a segment of subscribers inactive for 3 to 6 months. They signed up for [reason], our company sells [products/services]. Create a strategy in 3 emails: reconnection, exclusive value, final offer. Include subjects, key messages, and timing for each email, with integrated feedback in the 2nd message.

7. One email, one objective: the prompt ChatGPT to hit the mark with each send

Prompt :
Act as an emailing coach. Propose a simple and short email template for each type of objective: appointment setting, white paper download, customer feedback, recommendation. For each case: structure, subject, and tone adapted.

8. Test your key emails: the prompt to compare two transactional versions

Not all emails are created equal… especially when they involve a purchase. The order confirmation, the shipping notification, or the invoice sending are all opportunities to reassure your customers — or lose them. To leave nothing to chance, test two variants of your transactional emails with this ChatGPT emailing prompt focused on A/B testing.

Prompt:
Act as a user experience and email marketing expert. Generate two distinct versions (A and B) for each of the following emails: purchase confirmation, shipping notification, invoice sending. Each version should differ in tone (e.g., formal vs. warm), structure, or micro-CTA (e.g., link to order tracking, invitation to leave a review, discovery of a complementary product). Add a clear subject for each email. Objective: test which version reassures the most while promoting loyalty.

What marketing AI professionals say to succeed in your email campaigns

According to Hubspot, marketers using generative AI for emailing see an average open rate that is 35% higher. A study by Salesforce (2024) indicates that 63% of marketing managers are already partially automating email writing through AIs like ChatGPT.

But the tool does not do everything: strategy, segmentation, and testing remain essential.

Initia.ai: the partner for high-performing campaigns

You don’t have the time or resources to build your own ChatGPT email prompts, test the right messages, or structure your sequences? Initia.ai does it for you. The agency creates tailor-made content strategies, media brands and personalized newsletters for its clients, relying on AI but also on a deep understanding of your targets, your goals, and your values.

✦ Initia.ai builds campaigns that last, helping you write better, not just automate.

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